Digital Marketing

Tech & Tools in Practice

Content, Messaging & Audience

Reflections & Meta

Data with Personality

Strategy & Digital Leadership

Automation and Email Marketing

AI, Creativity & Curious Ideas

Data and Analytics

Commentary

Simplicity isn't easy. We're constantly fighting against all kinds of pressures.

The Real Cost of Simplicity | Josh Wayman

The Real Cost of Simplicity

Game Freak, the company that makes the main Pokemon games, doesn’t need to innovate in its mainline games—they’ll print money regardless. Yet community innovation is booming. Why?

Pokemon's Innovation Paradox: How Stagnation Sparked Creativity

Can you have a human connection with AI? Must a genuine connection be felt both ways?

AI: Imaginary friends or genuine connection? | Josh Wayman

AI: Imaginary friends or genuine connection?

There is always time to optimise your website to be the most effective it can in receiving donations from your supporters.

5 Paths to Website Donation Domination | Josh Wayman

5 Paths to Website Donation Domination

Lagoon Nebula by NASA Hubble Space Telescope

In many organisations, digital marketing operates as a service. Depending on structure, the team or individuals receive and execute requests (i.e. demands). There’s limited time for reflection and strategic thinking—just do.

Step Out of the Service Swamp: Digital as a Strategic Driver

A new website project can transform your organisation when done well. However, more often than not, it is a sneaky transformation—a Trojan Horse.

The Website Project: The Trojan Horse of Organisational Transformation | Josh Wayman

The Website Project: The Trojan Horse of Organisational Transformation

What is the truth? Why is the lie of Dilophosaurus perpetuated? What has time-travelling cows got to do with anything?

Dilophosaurus, time-traveling cows, and the pursuit of truth | Josh Wayman

Dilophosaurus, time-traveling cows, and the pursuit of truth

Data governance is a topic that can make even the most bright-eyed individual immediately glaze over. It sounds immensely bureaucratic, stuffy, and boring—yuck. Fair.

Data Governance: Cultural Insights and Practical Tips | Josh Wayman

Data Governance: Cultural Insights and Practical Tips

All Data and No Insight | Josh Wayman

All Data and No Insight

Being a content creator takes a lot of time and effort, and most importantly, consistency. Consistency that I just did not have. I am passionate about the topics I write on and the work that I do. However, being a standout writer online needs more than just passion—something I’d argue is more important—consistency.

Passion, Consistency and Momentum: 10 Years of Blogging | Josh Wayman

Passion, Consistency and Momentum: 10 Years of Blogging

I made the site better. It was on NEXT.js, now Astro. Astro is sick!

Blasting off with Astro—V5.0 of this site | Josh Wayman

Blasting off with Astro—V5.0 of this site

When it comes to content marketing (i.e. a blog), I’ve been saying for ages that your content must bring value to the reader.

Write content that brings value to your readers | Josh Wayman

Write content that brings value to your readers

There is no doubt about it, Generative AI is changing things. It is changing how we work, how things look, and how we approach things. We’ve got this new tool that is helping us be more efficient, express ourselves creatively and is fun!

Is AI revolutionising creativity or diluting authenticity? | Josh Wayman

Is AI revolutionising creativity or diluting authenticity?

Segmentation is a powerful tool for fundraisers but it is something that I haven’t often seen done well and something that there is very little information out there on that isn’t locked behind a paywall or an agency.

Fundraising segmentation 101: the basics

I didn’t think this day would come. I thought that Google Analytics 3 AKA Universal Analytics would always be a part of my digital world, I didn’t think it couldn’t be—but here we are.

Thank You and Goodbye Google Analytics 3 | Josh Wayman

Thank You and Goodbye Google Analytics 3

A blog takes a lot of time, effort and smarts to yield any fruit. You are probably better of spending that time and money on ads or anything else than writing a crapy article no one will read.

Why you shouldn't have a blog on your site | Josh Wayman

Why you shouldn't have a blog on your site

URL parameters are an essential part of digital marketing, yet one that is often overlooked or not understood.

The Definitive Guide to URL Parameters for Digital Marketers (2021) | Josh W.

The Definitive Guide to URL Parameters for Digital Marketers (2023)

Almost a year ago I replaced Wordpress as the backend of my website and moved it all to a modern headless stack using Sanity CMS and Next.js. People don't care.

People don’t care what technology your site is built on

The man behind the blog. I am aware of how lame that is. This is a little preamble about me and why I am writing this. in short - because why not?

About Me - Josh Wayman

Hi, I'm Josh

Apple is releasing iOS15 soon and with it comes a whole host of exciting new privacy features. These will inhibit how Marketers are able to track a users behaviour.

Email open rates are about to skyrocket—and it's bad | Josh Wayman

Email open rates are about to skyrocket—and it's bad

A jargon-free guide to getting your site in Google.  It’s a question I get asked a lot by people that don’t work in digital. I breathe in deep, prepare to explain what I know about Google’s algorithm and then stop myself.

How do I appear at the top of Google? | Josh Wayman

How do I appear at the top of Google?

Most webpages suck as they don't consider the user. Here is a few pointers on how to make the pages on your site better.

What Information is Important on a Web Page?

Photo by Aaron Burden on Unsplash. Licensed under CC.

I had had great ambition for this blog. However it has been largely abandoned over the years. Here are four lessons I've learned about blogging from it.

Lessons from an abandoned blog | Josh Wayman

Lessons from an abandoned blog

People understand that you need to measure and report on things in order to understand performance or progress.

Measurement and reporting | Josh Wayman

Measurement and reporting

Innovation is highly desirable in business today. The pressure to innovate has never been higher. But what is innovation? Here are a few thoughts.

A few thoughts on innovation | Josh Wayman

A few thoughts on innovation

Habits. They are things we either are trying to build or trying to break. Let's talk about what makes a habit and how they can be used to market.

New years, habits and marketing | Josh Wayman

New years, habits and marketing

Gmail announced they would support style tags. Email marketing is going to change forever. This is why this change is so important.

A new age in email marketing is here | Josh Wayman

A new age in email marketing is here

You may have noticed the site looks a little different. I haven't liked my design since I first launched my site. This is what I did to fix it.

Fresh look and fresh ideas | Josh Wayman

Fresh look and fresh ideas

It is a new year and it is the perfect time for you to enhance your online presence. Here are some quick actionable tips to get you on the right track.

9 actionable tips to enhance your online presence

Do you ever sit in a room and everybody is talking about strategy and you think that isn't a strategy. Yeah... It frustrates me too.

Strategy - You're doing it wrong | Josh Wayman

Strategy - You're doing it wrong

We are constantly being told that smart businesses are data driven. Data doesn't point to anything or say anything itself. Analysis and interpretation does.

Know your data | Josh Wayman

Know your data

Using media queries are a popular method of making your HTML email work on mobile. However this doesn't work for Gmail. This is why that is important.

Media queries, HTML email design and Gmail | Josh Wayman

Media queries, HTML email design and Gmail

Marketing automation is this buzzword that is becoming increasingly popular. In this article I step through three automated emails that every website needs.

3 automated emails every website needs | Josh Wayman

3 automated emails every website needs

Mail Box Ghetto (modified) Jonny Hughes. Licensed under CC-BY.

Email marketing is a funny thing. It isn't sexy like social and it isn't as cool as SEO. It is digital marketing's dork. Here is how to improve yours.

7 tips for better email marketing | Josh Wayman

7 tips for better email marketing

38-365 Fingerprint Bram Cymet. Licensed under CC BY-NC.

FingerprintJS is a tiny JavaScript library that creates unique browser fingerprints based on a whole host of factors. Here is how to implement it in 3 steps

How to implement Fingerprint.js with Google Tag Manager

Google Tag Manager has to be one of the most underrated tools around. Here is how to use it to set up different Analytic environments with it.

How to Switch Analytics Properties with Google Tag Manager

How to switch analytics properties with Google Tag Manager

Cloud Kingdom Bill Dickinson. Licensed under CC-BY-NC-ND.

It is coming for your business. It will fill your executives with buzzwords and confusion. It is cloud fever.

Get your head out of the cloud | Josh Wayman

Get your head out of the cloud

I launched this website about two weeks ago now and it has been sitting there with no content on it. This is a story about me shipping it.

JoshWayman